This is Flash Masters' first guest live stream of 2023 — and what a way to start. Both Michael's from nPhoto join us to introduce the brand, share what they offer, and make a genuinely passionate and compelling case for why photographers who are not printing their work are leaving money, memories, and marketing on the table.

nPhoto is a Polish company that began as a small family business and has grown into Europe's biggest printing lab: employing between 400 and 600 people, delivering worldwide, and offering albums, dream books, folio boxes, and wall art to professional photographers across every genre.

Both Michaels are warm, honest, and clearly love what they do and watching them talk about why a physical printed album changes the way couples experience their wedding photography is genuinely moving.

A brilliant introduction to a brand that so many Flash Masters members already love. 🎉

The top 5 things you will learn by watching this stream:

1. Why physical printed albums are one of the most powerful marketing tools a photographer can have. Michael makes a clear and practical case for why a couple showing a beautiful nPhoto album to friends who are planning their wedding is worth far more than any social media post and why investing in sample albums pays back many times over.
2. Why printing your own work is the only way to truly see and evaluate its quality. Michael explains how viewing images on a screen, often on a monitor with poor colour accuracy, means couples are never truly seeing your photography. Printing is the only way to experience it properly.
3. What nPhoto offers photographers across every genre: from weddings to portraits, families, pets, and school photography. Both Michaels walk through the full product range: albums, dream books, folio boxes, and wall art and explain how the products are designed to serve professional photographers whatever their speciality.
4. How nPhoto supports photographers not just with products but with the community around print culture. Both Michaels talk about nPhoto's belief in the value of print as an artform and why they see their role as not just making beautiful products but helping photographers build businesses around them.
5. Why partnering with a professional lab you trust means your clients always see your work at its best. Michael makes a powerful point about quality control: that sending clients to print themselves at a discount lab undermines all the work you have put into creating and editing the image and why controlling the printing is protecting your reputation.

For more information about nPhoto, visit: www.nphoto.com