Moira LaPlante is one of those people who makes you want to take notes from the moment she starts talking. One half of J.LaPlante Photography, based in Colorado, Moira has a background in business, marketing, and human resources — and she brings every bit of that expertise to this stream on building a photography brand that genuinely works.

In this brilliant and wide-ranging stream Moira shares how to identify your ideal client, how to speak directly to them in everything from your website copy to your social media, and why standing out in an oversaturated market is less about being louder and more about being specific. She also shares her own journey, from a career in climate and weather research to co-running one of the most distinctive photography businesses in the industry.

Funny, warm, sharply intelligent, and absolutely packed with business gold. This one is a genuine gift. 🎉

For more details on the education offered by Moira and Jesse La Plante - including one to one mentoring sessions, please visit their website: https://jlaplante.com/education/

Moira has also very kindly shares a link to her 'ideal client spreadsheet' (which members can download in the resources section of the full live stream video below)

From Moira: "it's designed to be done with a partner because I think it's really valuable to talk it out with someone. Maybe a great excuse to grab lunch with a friend you haven't seen in a while and write it off as a business expense? I get some of my best ideas when I chat with a good friend of mine who works nowhere near the wedding industry; she's so great at seeing things that I can't because I'm too enmeshed in the industry." Thank you so much Moira!

The top 5 things you will learn by watching this stream:

1. How to identify your ideal client and why getting specific is the key to booking more of them. Moira walks through the process of getting really clear on who you want to photograph and why trying to appeal to everyone means you appeal to no one.
2. How to speak directly to your ideal client in your marketing and messaging. Moira shares how the language you use on your website, in your emails, and on social media either connects with your ideal client or quietly pushes them away, and how to make sure it's doing the former.
3. Why a strong brand is far more than a logo or a colour palette. Moira explains what a brand really means for a photographer: the feelings, the values, and the consistency of experience that make couples choose you over anyone else.
4. How to stand out in an oversaturated market without shouting louder. Moira shares her philosophy on differentiation and why the photographers who thrive long-term are the ones who are deeply themselves rather than those who chase trends.
5. How to handle an enquiry call in a way that converts. Moira shares the exact approach she uses on client calls, including her closing technique and why ending by giving couples space to think is the most powerful thing you can do.