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46 - Introduction to Fundy Designer

53 minutes
1 Chapters

Watch back as we are are introduced to Fundy Designer by it's founder, Andrew Funderberg. Fundy Designer is industry leading album design software - but as we find out in this stream, it is far than just that. We were WOWED!

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Overview

Live with Andrew Funderberg of Fundy Designer: Album Auto Design, Slideshow Reveals & the Magic Phrase That Sells Albums Without Selling

If you have ever found album sales awkward, intimidating, or just a bit too much admin, this stream is going to change everything. Andrew Funderberg, founder of Fundy Designer, joins us for a wonderfully practical and extremely entertaining deep dive into everything the software can do for your business.

Andrew shares his screen and walks through the full Fundy workflow live: from importing images and auto-designing albums in minutes, to creating slideshow reveals that make clients fall in love with their album before you even mention the price. He covers wall art design, the online proofer, AI beat-matching slideshows: all with warmth, humour, and a refreshing focus on helping photographers make more money without the uncomfortable selling bit.

And he finishes with a magic phrase that is so simple and so effective that you will want to use it immediately. You have been warned.

We are very grateful to Andrew for sharing so generously. This one is genuinely worth your time. 🎉

The top 5 things you will learn by watching this stream:

  1. How to auto-design a wedding album in minutes using Fundy. Andrew walks through the full auto-design workflow live - showing how to import your best images, let Fundy design the album for you, and have something beautiful ready to show your clients with almost no manual work.
  2. How to use slideshow reveals to make clients fall in love with their album. Andrew explains why showing a slideshow of images that flows directly into the album design creates an emotional connection that dramatically increases the likelihood of clients ordering and upgrading.
  3. How to use the online proofer to sell albums even if you hate sales calls. Andrew shows how to send clients a link to review and approve their album design remotely: a game-changer for photographers who find IPS sessions uncomfortable or difficult to schedule.
  4. How to set up and customise your Fundy price list so you never accidentally lose money on a sale. Andrew explains how to structure your pricing correctly including why reviewing your prices before every sales season could be the most important 10 minutes you spend all year.
  5. The magic phrase that sells albums without selling. Andrew shares a devastatingly simple two-option question that removes all the awkwardness from the upsell conversation and the psychology behind why it works so reliably on clients (and apparently also on spouses when choosing restaurants).

If you would like to try Fundy Designer, the code FLASHMASTERS24 will save you 30%: https://www.fundydesigner.com/

We are including grateful to Andrew for joining us and also to Fundy for sponsoring Flash Masters

About the author

I’m a super energetic; disco dancing; tea drinking; doggy loving (calm your dirty mind – i’m referring to the animals); pizza munching; photo bombing; car singing; prosecco guzzling; welsh and proud; limbo champion; cartwheeling extraordinaire who happens to spend my days taking pretty pictures! I really hate spiders, wooden forks, the new cardboard straws that are simply useless!I am also one incredibly proud part of the Flash Masters founding team and am absolutely gutted I will never be able to enter the awards! I absolutely cannot wait to see all of the talent the community is going to offer!

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