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Access all of our Tutorials, Live streams and Behind the Scenes resources & materials today from some of the worlds best award winning photographers.
with a membership
Access all of our Tutorials, Live streams and Behind the Scenes resources & materials today from some of the worlds best award winning photographers.
I Hate Technology, So I Made AI Do It: How Claude Rebuilt My Website, Writes My Blogs and Runs My Admin
Helen opens up her laptop and shows you exactly how she uses Claude to run her wedding photography business and Flash Masters. No coding, no jargon, no expensive add-ons. Just talking to AI and letting it do the boring jobs.
Stop Chatting, Start Delegating: Helen's No Code Guide to Getting AI to Do the Jobs You Don't Want to Do
Helen will happily tell you she hates technology. If something doesn't work first time, she cries. So how has she ended up with a custom coded website, around 20 new blog posts and a pile of admin that now does itself? She learned to talk to AI.
In this stream, Helen shares her screen and shows you exactly how she uses Claude in her wedding photography business and behind the scenes at Flash Masters. You'll see how she taught Claude who she is and how she speaks, so it stops producing generic "AI slop". You'll watch how it picks the strongest 50 images from a gallery of over 1,000, renames them for SEO and builds the blog post on her website. And you'll find out how a Flash Masters awards job that used to take her at least a day now takes Claude around 15 minutes.
Best of all, you don't need to buy skills, agents or anything else people online are trying to sell you. You don't need to code. If you can talk, you can do this.
It's a packed one, so the key slides and Helen's interview prompt are waiting for you in the Downloadables.
Top 5 things you will learn
- Chat vs Cowork. Why most people are only using a tiny part of what AI can do, and the switch that turns Claude from a chatty search engine into a coworker that gets the job done while you do something else.
- The interview that teaches Claude who you are. How Helen got Claude to learn her story, her voice and her ideal clients in one conversation, so everything it creates sounds like her and not like a robot.
- How to brief Claude so you get good results first time. The simple checklist Helen runs through before she presses Enter, and the one sentence that stops Claude guessing.
- Claude in Chrome. Learn how Claude takes control of Helen's browser and build pages on her website. She says the first time felt like sitting in a self-driving car.
- Build your own skills for free. How to turn any job Claude does well into a repeatable skill, so you never need to buy one, plus how projects make Claude remember every note you've ever given it.
Helen Williams
I’m a super energetic; disco dancing; tea drinking; doggy loving (calm your dirty mind – i’m referring to the animals); pizza munching; photo bombing; car singing; prosecco guzzling; welsh and proud; limbo champion; cartwheeling extraordinaire who happens to spend my days taking pretty pictures! I really hate spiders, wooden forks, the new cardboard straws that are simply useless!I am also one incredibly proud part of the Flash Masters founding team and am absolutely gutted I will never be able to enter the awards! I absolutely cannot wait to see all of the talent the community is going to offer!
