Natalie Martin is back, and this time she is sharing something just as valuable as her incredible photography. In this stream, the brilliant Flash Masters Ambassador and Scottish wedding photographer pulls back the curtain on how she runs her business, including the decision she made thirteen years ago that she has never once regretted: not including digital files in her wedding packages.

Natalie's business model is built around the client experience from first enquiry to album delivery and in this stream she walks through her: pricing structure; album design process in Fundy; her relationship with Digital Lab as a print ambassador, and the philosophy behind why she believes that what couples receive at the end of the day should be something physical, tangible, and lasting.

This is one of the most genuinely different and thought-provoking business streams we have done. Whether you are just starting out or years into your career, Natalie will make you think differently about what you are selling and why.

Warm, honest, and absolutely packed with gold. 🎉

Make sure you watch our 55 minute live behind the scenes shoot with Natalie here if you haven't already - it is a masterclass in how to use light) 

The top 5 things you will learn by watching this stream:

1. Why Natalie has never included digital files in 13 years of wedding photography and why it works. Natalie explains her album-first philosophy and the business and creative reasons behind a decision that goes against the industry norm and why her couples love her for it.
2. How to build a client experience that books weddings and generates referrals. Natalie shares how the experience she creates from the first enquiry through to album delivery is the real reason couples book her, not just her photography.
3. How Natalie structures her pricing to make albums a natural part of the package. Natalie walks through her pricing model and explains how making the album central to what she offers rather than an add-on removes the awkward upsell conversation entirely.
4. How to design and deliver a beautiful wedding album efficiently using Fundy. Natalie shares her album design process including how she produces large, story-driven albums in around an hour and why partnering with a professional print lab she trusts is non-negotiable.
5. How growing up in a family photography business shaped Natalie's approach to sales and client relationships. Natalie shares how learning sales and client communication from her mother alongside photography from her father gave her a unique foundation and why the business side of photography is just as learnable as the creative side.
   
   For more information about Natalie, please follow her on Instagram and visit her website